On January 6th, YouTube made changes that will impact many of the platform’s biggest content creators. The changes mean YouTube will disable behaviorally-targeted advertising (and a slew of other features) on content intended for a kids’ audience. But if you’re a content creator, you probably already know this. What you might not know is how… Continue reading Everything creators need to know about YouTube’s new policy on kids
YouTube was never meant for kids, which isn’t the platform’s fault. The heart of the problem is the lack of investment in kidtech - and now content creators are paying the price. Dylan wrote an op-ed for Kidscreen talking about the history of major technology companies and kids. Silicon Valley is very good at producing… Continue reading YouTube’s changes for content creators aren’t really about the FTC
Content algorithms are useful. They’re great at surfacing and perpetuating trends that kids love (slime-making, TikTok compilations, Gacha clips) but they also lead to copy-cat content, and repetition. They enable keyword-stuffing and rabbit holes of cobbled-together content; or in TechCrunch’s words, an “aimless slurry of endlessly repurposed permutations of pilfered content.” Often users know exactly… Continue reading What happens if you stop letting algorithms suggest the content that kids watch?
How do you build a healthy community experience around a leaned-back experience like video? It’s an increasingly relevant question, especially now that kids and family content creators on YouTube have either been forced, or have opted to turn comments off beneath their content. The tendency for an anonymous platform to morph into a place where… Continue reading How should a kids community around video creators function?
What would happen if we built a kids video platform actually designed for family creators, responsible advertisers and kids? About six months ago we started developing Rukkaz, a video platform designed specifically for the needs of family content creators and their 7-12 year old audience, in order to find out. Patrick Frater in Variety has… Continue reading Designing a video platform for family content creators